The Medical Device Division of the Israeli Ministry of Health approved marketing of Surgical Theater’s Surgical Navigation Advanced Platform (SNAP) and SuRgical Planner (SRP) systems. To lead this charge, Eli Moshe has joined Surgical Theater as its new senior vice president and general manager (GM), Europe and Middle East (EME), to manage sales efforts within Europe and Israel. Tzamal Medical Ltd has been selected as the local agent and importer for Israel.
Moshe brings 15-plus years of experience in the field, leading sales, marketing and operations teams. Prior to joining Surgical Theater, Moshe was the country GM in Israel for Hitachi Vantara. Like the founders of Surgical Theater, Moshe also comes with military background as a rank of lieutenant colonel. He will be overseeing sales and R&D (research & development) for the EME market at the European Headquarters in Israel.
“Our technology will be one of the most important products for planning and performing complex surgeries in the human body, including brain, heart and spinal surgery,” said Moshe.
Precision VR is a visualization platform that allows patients and their surgeons to step into the patient’s complex diagnosis and to walk together in a 360-degree, Virtual Reality (VR) reconstruction of the patient’s anatomy. When wearing the VR headset, a VR-empowered physician and patient can tour a patient’s pathology. By simply turning their head from side to side, the patient can further explore their anatomy as the surgeon explains and demonstrates the planned surgical path, which the medical team will utilize during the procedure. This shared “walk-in” through the pathology is proven to increase patient satisfaction, improve patient engagement and improve a hospital’s financial performance.